Brave, the blockchain-based browser initiative that raised $35 million in an ICO earlier this year, is making its first major move to build an ecosystem that rewards publishers in a new kind of way. One of the selling points of Brave is that it uses its token (BAT, Basic Attention Token)...
For 2017, WPP subsidiary GroupM predicts $16 billion of ad fraud. Non-human activity, bots, and click farms are all sources of advertising fraud. By tracking advertising impressions on a blockchain, ClearCoin can identify which publishers are “high risk” and advertisers can adjust their budget accordingly. There are a number of ad-tech security...
Air New Zealand is partnering with Swiss company Winding Tree to explore the use of blockchain in its business. The airline is also investing in the company through a token sale, scheduled for January, according to a Reuters report. Such sales, or initial coin offerings, enable blockchain start-ups to raise funds without...
Blockchain technology has the power to restructure society for the better. Hence, without paying heed to the current value of tokens underlying them, it is imperative to go over some important blockchain innovations everyone needs in 2018. Securing Identity: Today, the possibility of faking information and identity theft is emphasizing the...
Japanese IT firm Fujitsu has revealed a new payments technology that connects different blockchains to enable exchanges and payments with various cryptocurrencies. In an announcement yesterday, Japan’s largest IT firm revealed details of ‘ConnectionChain’, described as a security technology to securely connect multiple blockchains to make them interoperable to the extent of...
Blockchain’s ascent in the tech world has caught most observers by surprise. Suddenly sprung on the world from the genius mind of a still-anonymous programmer, it can be described as a network consensus algorithm helping decentralized groups of users behave efficiently. Less than a decade after making its debut alongside...
What is the blockchain exactly? A big ponzi scheme or an opportunity and a new technology that we can all use to transform society? Depends on who you're asking, but a good starting point is to disassociate crypto-currencies such as Bitcoin from blockchain, the underlying data structure and related protocols. One...
New patent filings from Mastercard show how the credit card giant is looking at blockchain as a possible means for easing payment settlement times. In a patent application released last week by the U.S. Patent and Trademark Office, the company describes a blockchain-based database capable of instantaneously processing payments, guaranteeing that merchants...
The Central Bank of Brazil is building with just about every blockchain it can get its hands on. In a new interview about its plans for the nascent technology, members of the central bank's blockchain team revealed they are resuming work with R3's Corda distributed ledger platform, months after ceasing development because...
Land of the Rising Coin Bitcoin has been an officially legal payment method in Japan since April, when 4,500 stores began accepting the cryptocurrency, and leading financial newspaper, the Nikkei, tips that figure to increase five-fold by the end of the year. Japanese shoppers can spend bitcoin in a range of...